Meet My Clients: Copywriting


FÖN SALON – Alex Totani, Managing Director


The story of us…

As fate would have it, I walked past Alex’s brand new salon at the end of her first day of trading and was drawn in by the laughter (and the fact she was enjoying a glass of wine). I booked in for a blow dry the very next day and the rest, as they say, is history – I’ve been getting my hair done there ever since. I also write all of FÖN’s blog posts and newsletters, which is probably a more appropriate explanation for this page.

Why I love working with Sonia…

+ I love her high energy, passion, organisation skills and her ability to make my 'boring admin days' fun.

+ She has absolutely nailed the FÖN tone of voice from the very beginning. She understands our style and the language we use and knows how to talk to our clients.

+ Her abundance of knowledge on all things social media and marketing is so impressive and she is incredibly generous with sharing all of her tips and tricks.

I believe Sonia’s superpower is…

Sonia has cloned herself and there are actually 5 Sonias running around – the amount of work she gets done on time is incredible.


Blush & Co – Jacquie Arnold, Owner


The story of us…

Jacquie created Blush & Co after identifying a gap in the market for affordable rose gold jewellery. I identified a gap in my collection for said jewellery. Cue: perfect match. I’ve had so much fun coaching Jacquie and watching her grow an impressive sized audience of engaged and loyal customers. I also craft the words to accompany her sparkly delights in the Blush & Co monthly newsletters.

Why I love working with Sonia…

+ Her down to earth nature makes her easy and fun to work with.

+ I thoroughly trust Sonia with my brand and what she can create and deliver for me. The final result of each job is done with clarity and precision.

+ Sonia’s passion for her work is second to none and her response time is immediate, which shows how extremely organised she is.

I believe Sonia’s superpower is…

Sonia is a talented storyteller who can capture your target audience with her clever writing ability and witty character. She expresses her energy through her writing and has an imagination like no other when it comes to creative content. She loves a good wine too, which is always a bonus!


Living Beauty Fitness – Amelia Ricci, Personal Trainer


The story of us…

Truth be told, I’m more couch commando than fitness fanatic but working with Amelia created the perfect balance for her blog posts. Amelia’s warm and caring nature and passion for helping women prioritise their health made my challenge to write about fitness and wellbeing a walk in the park. Plus, if my own improved appearances at the gym are anything to go by, I’d say I nailed the brief.

Why I love working with Sonia…

+ Sonia's attention to detail and fun approach makes her a dream to work with.

+ I highly recommend Sonia to any business owner as she always follows the strategy that we create and agree together.

+ Her photography skills have complemented the excellent blog posts she has written for me.

I believe Sonia’s superpower is…

Her ability to write and connect with the reader.